A Thought Leadership Series
The Consumer
Knows
The brands that survive are the ones that understand their consumer deeply enough to move before the consumer moves on.
Strategic Intent
This Is Not a Marketing Series
About Alcohol.
Alcohol brands are the case studies. The real subject is consumer intelligence — the kind that separates brands that stay in the room from brands that chase their way out of it.
The target audience is CMOs and brand strategists. This audience is allergic to hype, fluent in brand failure, and deeply competitive about their own intelligence.
They do not respond to content that explains what they already know. They respond to content that reframes what they thought they knew.
Every episode does three things in sequence: creates friction in the first three seconds, delivers a reframe in the middle, and plants a brand flag in the final three seconds.
Duration
15 sec
Episodes
5
Format
9:16 / 1:1
Audio
No Voice
Series One
Five Episodes.
Five Dimensions of Consumer Intelligence.
Each episode is a self-contained lesson. Together they establish the series thesis across five distinct dimensions. Produced as a set for consistent visual identity.
The Map
Bud Light
They didn't lose a culture war. They lost the room.
The Alienation Play
Liquid Death
A $1 billion brand built on knowing who hated the room.
The Aspiration Gap
Don Julio
How a brand becomes aspirational without changing its liquid.
The Category Trap
White Claw
Winning a category you didn't invent by understanding who the category was ignoring.
The Nostalgia Trap
Zima
Why nostalgia is a consumer signal, not a consumer strategy.
Stay in the Room
Your Consumer Already Moved.
Did You Notice?
One episode per week. No hype. No filler. Just the consumer intelligence that separates the brands that stay from the brands that chase.